Microsoft Reportedly Dropping “Microsoft Gaming” Branding in Favor of “Xbox” | The Outerhaven
What’s old is now new again, and Xbox is back. Well, it never went away, but it was renamed from “Xbox” to “Microsoft Gaming.” Well, that’s being reversed.
During a recent meeting, Asha Sharma made it clear that Xbox will once again be the face of the company’s gaming business. The message is simple: Xbox is the brand going forward. This marks a shift from Microsoft’s recent push toward the broader “Microsoft Gaming” umbrella, which gained traction around the time of the Activision Blizzard acqu...